Where Clean Living Begins
At Anza Industries, we believe that cleanliness is dignity — and everyone deserves both. Founded in the heart of Kenya, our mission is to provide affordable, high-quality hygiene products that serve the everyday needs of real families. Our flagship bar soap, Rada Safi, is more than just a cleaning product — it’s a symbol of care, resilience, and pride in every household we reach.
MISSION
MISSION
VISION
VISION
Our Core Values
Our Core Values
From a Simple Idea to a Clean Movement
From a simple idea sparked by everyday challenges to a growing brand trusted in Kenyan homes — our story is one of passion, purpose, and progress. Here’s a look at the key milestones that have shaped Anza Industries.
We have a expert team to serve you.
Our team is made up of committed, everyday Kenyans who understand the needs of the people we serve. From production to delivery to marketing, we work hand-in-hand to bring you soap you can rely on.
What Our Customers Say
Best Support ever!
Rada Safi removed stains my old soap never could. It smells fresh and lasts longer. I’m hooked
Good cleaning service
It’s perfect for dishes, clothes, and even floors. One bar, many uses. And it’s gentle on my hands Service satisfaction!
A Kenyan-made soap that actually works and doesn’t cost a fortune? Finally! Service satisfaction!
5 stars for design quality, but also for prompt new customer service and great attention to details work.
What Our Customers Say
We’d Love to Hear from You!
Whether you have a question about our products, want to become a distributor, or just want to say hello — we’re here for you.
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